The British Medical Association is predictably upset about the recent airing of ads for British American Tobacco’s Vype electronic cigarette, afraid that e-cigarettes will “get a whole new generation of young people hooked on nicotine.”
Vivian Nathanson of the British Medical Association sees parallels between the new e-cigarette advertisements and tobacco ads of the past, which glamorized tobacco smoking as a way to gain sales.
“What this is doing is making the use of nicotine look attractive, socially successful, and all of those things that we used to see associated with cigarette smoking.”
British censorship agencies plan to meet in the coming weeks to discuss possible changes to advertising rules, with the possible result of a ban on televised advertisements for electronic cigarettes.
Audio: Backlash Against UK TV for Airing Vype Ads
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