DNAIndia reports that an in-flight magazine on Air India flights which offers electronic cigarettes for sale has Indian authorities freaking out.
“The said display is in contravention of Section 5 of Cigarettes and other Tobacco products (prohibition of advertisement and regulation of trade and commerce, production, supply and distribution) Act, 2003, and further tends to put the government in an embarrassing situation.”
The magazine, “Air Bazaar,” features electronic cigarettes among the goods for sale, and includes an image of a woman using the device.
“It has been observed that Air India through discount booklets Air Bazaar, distributed on board Air India flight, is selling a tobacco-free “electronic cigarette” with a picture of a model smoking,” says a letter written from the health ministry to Air India. “It is also contrary to our policy of using public conveyance for health promotion messages.”
Air India is owned by the Indian government, and the advertisement seems to be causing some cross-department conflict, with the health ministry saying the presence of such ads violates the Cigarettes and Other Tobacco Products Act, enacted in 2003, which prohibits the promotion of smoking.
Health ministry fumes as Air India lights e-cigarettes | DNAIndia.com
India"s Health Ministry Furious with Air India for Selling E-Cigs
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