More Takeovers Looming?

An article from The Economist looks into what a big business e-cigarettes have become, putting sales for 2012 somewhere between $300,000,000 and $500,000,000 dollars (which I, frankly, find hard to believe, since I’m pretty sure I personally paid more than that just on carto tanks).

There’s a brief moment of “ugh” near the middle of the article where it trots out that “study” that shows decreased lung capacity in vapers, and like most articles, neglects to mention the effect, if it even happens, lasts a few minutes. Instead they choose to portray it as evidence that e-cigarettes are harmful — which it certainly is not, but it’s just as certain that the people who published it intended it to be interpreted that way.  Otherwise, though, it stays away from making judgements.

Of particular interest is the part near the end where they suggest that NJOY might be a takeover target, possibly for Atria, the makers of Marlboro.  It’s not the first time we’ve heard this recently, and it makes as wonder if there may be some truth to the rumors.

Vape ’em if you got ’em – The Economist

More Takeovers Looming?